Effective Date: March 31, 2026

These Terms of Use ("Terms") are a binding agreement between you and Keep On Going, Inc. ("Keep On Going," "Company," "we," "us," or "our"). These Terms govern your access to and use of our consumer-facing products and services, including our current and future branded mobile apps, websites, onboarding flows, AI coach experiences, messaging channels, voice and call features, community features, subscription offerings, and related tools or support (collectively, the "Services").

Our Services currently include branded experiences such as KEEPON and Movemeant, and may include future brands, programs, or coach-led products we operate. For example, our Services may include KEEPON and AI coaches such as Coach Sam, as well as Movemeant and AI coaches such as Coach Mare. The Services may also include AI-generated or AI-assisted coach personas, characters, or agents ("AI Coaches"), including AI Coaches inspired by real creators, coaches, athletes, or public figures.

By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

We may also publish supplemental terms, notices, or feature-specific rules for certain Services. If supplemental terms conflict with these Terms, the supplemental terms control for the applicable Service to the extent of the conflict.

1. Eligibility and Account Use

The Services are intended only for individuals who are at least 18 years old. By using the Services, you represent and warrant that:

• you are at least 18 years old;
• you have the legal capacity to enter into these Terms;
• the information you provide to us is accurate, current, and not misleading;
• you will comply with applicable law in your use of the Services; and
• if you use the Services on behalf of another person or entity, you have authority to bind that person or entity.

You are responsible for maintaining the confidentiality of your login credentials, devices, phone numbers, and any other access methods linked to your account. You are responsible for all activity that occurs under your account.

2. The Services

Keep On Going operates AI-enabled fitness, wellness, accountability, and nutrition-coaching Services. The Services may include:

• AI chat, AI voice, call-based, or messaging-based coaching experiences;
• AI Coaches that are inspired by, informed by, or designed to emulate the style, philosophy, likeness, content, or voice of a real person, including creator-inspired coaches such as Coach Sam or Coach Mare;
• onboarding, support, billing, and community interactions through app, web, WhatsApp, SMS, voice, email, or other channels;
• workout plans, exercise guidance, movement routines, streaks, XP, check-ins, reminders, and accountability tooling;
• social or community features such as profiles, posts, comments, tags, follows, likes, leaderboards, and public activity;