Effective Date: March 31, 2026

This Privacy Policy explains how Keep On Going, Inc. ("Keep On Going," "Company," "we," "us," or "our") collects, uses, discloses, and otherwise processes information about you when you use our current and future consumer-facing branded apps, websites, onboarding flows, AI coach experiences, messaging channels, voice and call features, community features, subscriptions, and related tools or support (collectively, the "Services").

Our Services currently include branded experiences such as KEEPON and Movemeant, and may include future branded offerings, programs, or coach-led products. For example, our Services may include KEEPON and AI coaches such as Coach Sam, as well as Movemeant and AI coaches such as Coach Mare. This Privacy Policy applies across those Services unless we provide a separate notice for a specific feature or product.

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Scope and Defined Terms

This Privacy Policy applies to information we collect:

• directly from you;
• automatically from your device or use of the Services;
• from your interactions with our systems, AI Coaches, support staff, and community features;
• from vendors and service providers acting on our behalf; and
• from other users, payment processors, messaging platforms, app stores, and other third parties in connection with the Services.

For this Privacy Policy:

• "AI Coaches" means AI-generated or AI-assisted coach personas, characters, or agents made available through the Services;
• "User Content" means content you submit, upload, send, generate, or make available through the Services;
• "Community Features" means social or public-facing features such as profiles, posts, comments, tags, follows, likes, or leaderboards; and
• "Third-Party Services" means outside platforms, software, infrastructure, or providers we use or integrate with in connection with the Services.

2. Information We Collect

Information You Provide Directly

Depending on how you use the Services, we may collect:

• your name, display name, username, email address, phone number, authentication identifiers, and account credentials;